‘Follow the crowd? Lower my sights? Keep my feet on the ground? It’s never gonna be the plan!’ says Ballantine’s TV commercial created for the worldwide ‘Plan B’ campaign of the world-famous spirit brand. Ballantine’s campaign delivers their message for the younger generations to be free, open minded and optimistic. The production team of AZT-Media undertook the challenge to be production partners in the creation of the Hungarian version TV spot.